Cineplex is a diversified media company that operates chains of movie theaters. The company has two business segments, exhibition and media. The exhibition segment is the primary movie theater operation business. The company generates revenue through the sale of ticket revenue, as well as food, beverage, and merchandise revenue. Furthermore, this business generates revenue through amusement games, rentals, and digital commerce sales. The media segment generates revenue through in-theater advertising and movie theater signage networks. The company generates the majority of its revenue in Canada.